Archive for August, 2013

Advertising online: getting bang for your buck


30 Aug

Since there are so many marketing outlets to choose from online, any type of business or service can promote its product or service and become successful. There are several ways wherein you can use the web such as e-mail advertising, article marketing, social networks and building your own website.

Through web advertising or internet advertising, a marketer can reach a wider clientele base. He can pass through geographical boundaries and time zones. In other words, his advertising campaign has unlimited coverage, reaching people from any corner of the world as long as they are using internet.

Furthermore, web advertising is considered more economical in nature. That’s because the payment depends on audience’s response. It also allows you to customise your content on the web page as the requirements from time to time. Personalisation of content in print and broadcast media can also be possible but this consumes more resources.

An article posted by Jill Brenan at WAtoday can help you further understand on how you can take advantage of web advertising. The article talks about the advantages you can fetch from this type of brand promotion.

You can read the article here: http://www.watoday.com.au/small-business/smallbiz-marketing/advertising-online-getting-bang-for-your-buck-20110822-1j67m.html

Seven reasons customers are ditching your business


25 Aug

A business can generate profit only when it has a committed and loyal following of customers. The life of your business revolves around the information you acquire about your customer; it does not matter whether your business is small, or you are running a large business. By having returning and satisfied customers, profits can be maximised on a continued basis. It can be done only through a personal touch.

Your business will meet its success by building and keeping up customer information and their activities. This will help make you to make changes that will meet the expectation of your customers. So if you want to execute an extensive plan that will promote mutually beneficial relationship with your regular customers, you need to have an adequate training and firm observance of policy.

A blog post published at PerthNow.com Business can help your brand build strong relationship with your customers. The blog post talks about seven reasons why customers are leaving your business.

You can read the blog post here: http://www.perthnow.com.au/business/your-business/seven-reasons-customers-are-ditching-your-business/story-fnhohewc-1226673791254

Pricing strategies for small businesses


20 Aug

Product pricing refers to the decisions you make to meet your marketing objectives within a certain market. Price is part of the marketing mix which includes place, promotion, product and research. The market size, competition, buyer behaviour, company objectives, and the company’s product portfolio are the main factors that affect the product pricing. Businesses know that product pricing would be a standard part of the product development definition. However, too often they skip over it because it seems too hard to do.

The value of product and service pricing can never be under-stressed. Numerous experts have written articles providing templates on computing the “correct” price for almost all situations. However, the dynamic changes in the industries and markets make setting up the prices difficult. No matter how your product is priced today, there is a good chance that it could be priced much better if only you knew how to do it

An article posted by Gayle Bryant at WAtoday can help you with this important subject of your small business. The article talks about pricing strategies you can use for your own business.

You can check out the full article here: http://www.watoday.com.au/small-business/managing/pricing-strategies-for-small-businesses-20130605-2npk5.html

Tips for having difficult conversations at work


15 Aug

Being the leader of a team, there are several issues and topics that might need to be discussed in order to give people professional feedback. There are certain issues such as someone’s hygiene, punctuality, work practices, interpersonal skills or inappropriate language that needs to be corrected. So, if you are responsible for leading or managing people, there is a good chance that one day you will need to hold a difficult conversation.

One of the most important skills for a leader to have is to conduct difficult conversations with employees effectively. However, the most challenging conversations seem to be the ones involving personal habits; difficult conversations come in all shapes and sizes. Handling them effectively means you will need to come up with clever, creative, and direct solutions.

The problem is that most people avoid having difficult conversations. But, if you are able to have the courage to do them, as well as the skills to conduct them effectively, you’ll be able to overcome that issue, your team will respect you, and you will carry out for personal and business goals.

Lynda McAlary-Smith published an interesting article at WAtoday can help you with your conversational problems at work. The article teaches some tips on how you can overcome difficult conversations.

Read more at: http://www.watoday.com.au/small-business/growing/tips-for-having-difficult-conversations-at-work-20130718-2q5q6.html

Locating your Business at Home


10 Aug

A lot of people simply do not have the time to devote to a regular job due to geographic restraints or family commitments. So, most of these people opt to get their laptops and start working online at their homes.

Over the last few years working from home has become a lot more popular. The advent of internet and the improvements in technology have allowed so many new businesses to operate solely in the online domain. This advancement also helps to keep overheads to a minimum since you do not have to spend for your transportation, clothing, rent, etc.

A lot of people do it because for them it is easier and more convenient because they can do all the things that they want at their own pace and time. Moreover, they don’t have to leave their homes and go to the office or work place.

If you are planning to operate your own business at home, you can check out an article posted at Small Business Development Corporation, Western Australia for more information. The article can help you understand the pros and cons of operating business at home, as well the legal matters you need to take care of.

Read more: http://www.smallbusiness.wa.gov.au/locating-your-business-at-home

Don’t let renovations do your block


05 Aug

The prices of residential properties have dramatically gone down to significantly more affordable rates resulted from the sudden surge of foreclosures all throughout several countries all over the world. So, more and more people these days are discovering the great benefits of buying a foreclosed home. And with this in mind, choosing a foreclosed property will most likely require you to perform one or several repairs or renovations. On the other hand, renovation is not only for foreclosed houses. Some homeowners are remodelling with the intent to sell their home, or have just decided for an upgrade to their home.

Home renovation can be costly and time consuming. However, regardless of your budget or timeline, this project not only increases the value of your home, but also make for a more comfortable and attractive living environment.

You can check out an article posted at perthnow.com.au if you want to learn more on how to effectively renovate your home even if you are in a tight budget. The article aims to teach homeowners how to properly use their $200 thousand for their home renovation.

You can check out the full article here: http://www.perthnow.com.au/realestate/news/dont-let-renovations-do-your-block/story-fnhlgrau-1226684252304

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Business and Marketing Tips for Perth SMB (Western Australia)