Archive for the ‘Marketing’ Category

Advertising online: getting bang for your buck


30 Aug

Since there are so many marketing outlets to choose from online, any type of business or service can promote its product or service and become successful. There are several ways wherein you can use the web such as e-mail advertising, article marketing, social networks and building your own website.

Through web advertising or internet advertising, a marketer can reach a wider clientele base. He can pass through geographical boundaries and time zones. In other words, his advertising campaign has unlimited coverage, reaching people from any corner of the world as long as they are using internet.

Furthermore, web advertising is considered more economical in nature. That’s because the payment depends on audience’s response. It also allows you to customise your content on the web page as the requirements from time to time. Personalisation of content in print and broadcast media can also be possible but this consumes more resources.

An article posted by Jill Brenan at WAtoday can help you further understand on how you can take advantage of web advertising. The article talks about the advantages you can fetch from this type of brand promotion.

You can read the article here: http://www.watoday.com.au/small-business/smallbiz-marketing/advertising-online-getting-bang-for-your-buck-20110822-1j67m.html

Want to know the secret to social media?


16 Jun

If your business has not started social media as the medium of your marketing strategy, then you are wasting valuable opportunity that could easily and effective bring you new clients and customers. Social media is considered as one of most convenient and most efficient marketing strategies because it pulls your leads to you, instead of you trying to find them.

This low cost marketing method has better returns on investment than other forms of promotion making it one of the most effective advertising methods you can use. Facebook, Twitter, G+, LinkedIn and Pinterest are some of the biggest social networking sites we have nowadays.

An article published by Nina Hendy at My Small Business illustrates some social media marketing secrets you can use with your marketing and advertising strategy. It can explain to you the importance of social networking sites to your business and how to properly use it.

You can check out the full article here:  http://www.watoday.com.au/small-business/want-to-know-the-secret-to-social-media-20130331-2h11n.html

Market Research


14 Jun

If you want to verify whether or not you’re about to open a business that’s likely to succeed, you’ll need to discover whether or not there is actually a market of willing buyers. If your company wants to learn more about how your products and services are felt by customers and clients, you should take time doing a market research.

Data gathering is the major activity of marketing research. The whole process starts by identifying a “need” and determining whether or not your business can feel it.

After you have clearly identified the need, you have to figure out how to advertise to these potential clients or customers. Whatever means you may use, just be sure that you can effectively spread the word about your business.

Marketing research is a complex process but it is very critical towards the success of your business venture. For more on marketing research, read the following article: http://www.smallbusiness.wa.gov.au/market-research

Perth Business & Marketing Blog

Business and Marketing Tips for Perth SMB (Western Australia)